Welcome to Setouchi – Where Calm Seas and Culture Meet
Setouchi, located between Japan’s main islands of Honshu, Shikoku, and Kyushu, is a region blessed with a mild climate, beautiful island scenery, and a rich blend of history, art, and tradition. In recent years, it has become increasingly popular among international travelers—both first-time visitors and seasoned Japan explorers alike.
Relax Among the Scenic Islands
The Seto Inland Sea is home to over 700 islands, each with its own unique charm. Among the most popular are Naoshima, Teshima, and Inujima—often referred to as “art islands.” These islands seamlessly integrate contemporary art with nature and architecture, attracting art lovers from all over the world. Must-see spots include the Chichu Art Museum and Benesse House Museum, both offering a once-in-a-lifetime artistic experience surrounded by the sea.
Shodoshima is another gem, famous for its olive groves and Mediterranean-like scenery. Visitors can enjoy walking trails, scenic viewpoints, and places like the “Twenty-Four Eyes Movie Village,” which offers a nostalgic glimpse into Japan’s Showa era
A Journey Through History and Culture
Setouchi is also rich in historical sites and old-town atmospheres. Onomichi in Hiroshima Prefecture is a charming town known for its old temples, narrow hills, and many friendly cats—a perfect place to stroll and discover hidden gems. In Ehime Prefecture, Dogo Onsen is said to be one of Japan’s oldest hot springs and is featured in the classic novel Botchan by Natsume Soseki.
Another cultural highlight is Ritsurin Garden in Takamatsu, Kagawa. Often considered one of Japan’s most beautiful gardens, it showcases traditional Japanese landscaping at its finest. The garden’s seasonal beauty offers visitors a peaceful and authentic cultural experience.
Okayama Korakuen is one of Japan’s Three Great Gardens, offering a peaceful escape with stunning traditional landscapes. Stroll through vast lawns, scenic ponds, tea houses, and seasonal flowers. The view of Okayama Castle in the background creates a perfect photo spot. It’s a place where history, culture, and nature come together for a truly relaxing experience.
Enjoy the Local Food Culture
One of the highlights of the Setouchi area is its rich food culture. Not only can you enjoy fresh seafood, but also a wide variety of local specialties unique to each region. Try Hiroshima’s famous Okonomiyaki (savory pancake), Kagawa’s authentic Sanuki Udon, and Okayama’s delicious fruits like white peaches and Shine Muscat grapes. These are must-try local delicacies you won’t find anywhere else.
Many local cafes and restaurants offer menus featuring these regional ingredients, making your culinary experiences a memorable part of your trip.
Travel Tips and Access
The Setouchi region is easily accessible by bullet train, airplane, or highway, making it a perfect addition to a larger trip that includes Kansai or Kyushu. One recommended route is to begin in Okayama or Hiroshima and then explore the islands by ferry, allowing you to enjoy both nature and culture along the way.
English-speaking services at tourist information centers and accommodations are becoming more common, making travel comfortable for international visitors.
With its calm waters, stunning islands, deep-rooted culture, and delightful cuisine, Setouchi is more than just a destination—it’s a place that gently nourishes the soul. On your next trip to Japan, consider discovering the peaceful charm of Setouchi, where unforgettable memories await.
We offer guided tours and customized travel arrangements for exploring the Setouchi region. Please feel free to contact us for further information or inquiries. We look forward to assisting you with your travel plans.